We know from last month that email is an essential tool for your business. Contacting customers through email is incredibly powerful.
If you missed that post, find it here.
But now that you know you should have an email list, how do you get customers to sign up for it?
5 Lead Magnet Ideas for The Pet and Animal Industry
That’s where Lead Magnets come in. Lead Magnets are a small enticement that is meant to encourage customers to be willing to give up their email address.
But just because you are giving this away doesn’t mean it should be worthless. You need to offer value.
So, here are 5 lead magnets for the pet and animal industry to bring the customers running!
1. Signup Discount Code
This is an incredibly popular option that I’m sure you’ve probably encountered yourself. Offering a 10% discount for a signup will appeal to anyone looking to buy from you.
A Discount Code is also great in that it takes little time to implement. With a bit of research you can create a code to pull customers into your email list.
And as an added bonus, it may get you a sale right off the bat!
2. E-Book
Knowledge is great to share, especially when it’s entertaining. An ebook matching your business would be a great Lead Magnet.
If you are a pet store, maybe an e-book on dog training or housebreaking would make a great Lead Magnet. For a vet clinic, maybe a guide to bringing home a new pet.
Use your imagination and knowledge to your advantage.
3. Free Guide
Have a lot of knowledge but not looking forward to writing a full book? Maybe a guide is more your speed.
You can use the same ideas as for an ebook but with a smaller focus.
Try – teach your puppy to sit in ten easy steps instead of the Complete guide to dog training.
4. Trail Sample
What better way to get customers excited for your product than to let them try it out risk free?
Selling homemade dog treats? Offer a coupon for a free sample of your most popular varieties.
Selling reflective dog collars? Offer a coupon for a free dog tag.
5. Exclusive Content
Everyone likes to feel special. And the word ‘exclusive’ triggers quite well.
Here is the best way to use it to your advantage. Want my insight into this incredible idea, product, or solution? Get my exclusive content now!
People will want to know what you know, and the only way to get it is to provide an email address.
By now you can see that a Lead Magnet doesn’t have to be expensive or over the top. It just has to provide some benefit to your customers so they are willing to receive your content.
Hopefully this list has your mind buzzing with ideas for your own Lead Magnet so you can start building your email list.
But if you need more help, head on over to my packages page and see what I can do to help you increase your business today.
And don’t forget to check back in next month for the next blog in my email list sequence where we will be talking about the Welcome Sequence.