5 Things to Nail Your Welcome Email Series Campaign

Tan and white dog holding a stick. Words "Email List #3: 5 Things to Nail Your Welcome Email Series Campaign Heavyhorse Copywriting

We’ve decided to build an email list, we’ve chosen our Lead Magnet, now it is time to build some emails. The first thing to think about is your Welcome Email Series Campaign. A Welcome Series is a short list of automated emails that are triggered anytime someone signs up for your email list. These can … Read more

5 Lead Magnet Ideas for the Pet and Animal Industry

5 Lead Magnet Ideas for the Pet and Animal Industry, with a pink photo featuring two white cats, a gray poodle, and a corgi.

We know from last month that email is an essential tool for your business. Contacting customers through email is incredibly powerful. If you missed that post, find it here. But now that you know you should have an email list, how do you get customers to sign up for it? 5 Lead Magnet Ideas for … Read more

5 Reasons Why Your Business Needs an Email List

A long haired cat with green eyes with the text "Email List #1 5 Reasons Why Your Business Needs an Email List, Heavyhorse Copywriting".

You have Social Media, a blog, a website, why would your business need an email list? The simple answer is an email list can help you grow a solid, warm audience that knows likes and trusts you. But what is so great about email and what sets it above everything else? I’m here to tell … Read more