I love a good scary movie, and there is plenty of horror fodder with Artificial Intelligence.
Let’s take the new movie Megan. A toy designer makes a doll that is programed to have all the answers for her niece.
The little girl bonds with the doll, loving all of the perfect responses that the programming team have set up for her to interact with. It seems like such an amazing thing…
Until…
Until the doll starts killing people.
But wait, why would a doll programmed to be the perfect child companion suddenly start killing people?
Well, the answer is that AI is not and never will be human. The doll was given the direction “protect the girl”, which seems like a good thing.
But without the human ability to decipher deeper intent, Megan goes quickly off the rails to protect her girl and their relationship. What was missing was emotion.
What could this possibly have to do with copywriting?
Using AI for Copywriting
Well, AI is an incredible tool for content. You can generate a million ideas, get articles in seconds, and even mimic the voice of a specific person if you wanted.
The problem?
No emotion.
AI can mimic a lot of things but it cannot mimic basic human emotion. Does that mean you shouldn’t use AI for copywriting?
Well, that’s a loaded question.
The point is, you can’t use JUST AI.
And you know why, I’m sure you’ve encountered it before. Writing that just doesn’t feel right. Something is off even if you can’t put your finger on it.
It’s missing that basic human touch.
And what’s worse, if you put in a prompt for something in AI and someone else is using the same prompt, your message will be the same. You won’t stand out.
So keep AI where it belongs, as a tool not as a front man for your customers. Keep that human touch in your business.